Grow with BenchlyIQ
Give your clients assessments, ROI models and insight their buyers actually want to engage with, and build recurring revenue doing it. Refer us, resell us, or run the platform under your own brand.
Which model fits us?
BenchlyIQ partners are the firms that sit closest to how B2B companies go to market. That includes technology vendors and service providers, consultancies running diagnostics and transformation work, and agencies delivering campaigns and content for their clients. Independent advisors, fractional leaders, industry bodies and training providers are welcome too. If your clients need better ways to engage buyers and understand them, there's probably a model here that fits.
Technology firms
Consultancies
Agencies
Advisors and othersYour clients get something their buyers will finish rather than skip: a benchmark, an assessment or an ROI model that gives value back before it asks for anything. Every completed experience produces first-party insight on the person and the organisation, and that tends to open the next conversation for you, whether it's a strategy engagement, a campaign or an implementation. Subscriptions renew, so the revenue builds over time rather than ending with the project.
Referral Partner
For consultants, fractional CMOs and CROs, advisors, analysts and anyone with a trusted network or audience.
You make the introduction and we take it from there. Our team handles the sale, onboarding and support. You earn commission on the subscription, and you can stay involved in the client relationship as much or as little as you like.
- Commission on first-year subscription revenue
- A tracked referral link and deal registration
- A partner kit with demos and messaging
- The option to work with us on engagements where it makes sense
Reseller Partner
For agencies, consultancies, IT service providers and value-added resellers.
You sell BenchlyIQ to your clients under the BenchlyIQ brand, at partner pricing, and set your own retail price. You manage each client in its own workspace from a single partner account. Any setup, strategy or managed services you wrap around it are yours to price and keep.
- Partner pricing with margin on every subscription
- Client workspaces managed from one place
- Co-branded reports
- A sandbox account for demos and builds
- Deal registration and enablement for your team
White-Label Partner
For agencies, consultancies and technology firms that want an engagement product of their own.
You launch the platform as your own product, with your name, logo and domain. Your clients see your brand throughout and never see ours. You can build and run assessments as a fully managed service, so your client simply receives their branded experience and results, or you can give them direct access. Each client gets their own branded workspace, on their domain or yours.
- A fully branded parent account for your own use
- Branded client workspaces with custom domain support
- An API under your brand
- A separate sandbox account
- Revenue share on every client, plus priority support
White-label partnerships are by application.
| Question | Referral | Reseller | White-Label |
|---|---|---|---|
| Who sells | We do | You do | You do |
| Whose brand | BenchlyIQ | BenchlyIQ, with co-branded reports | Yours |
| Who supports the client | We do | You, backed by us | You, backed by us |
| How you earn | Commission | Margin plus your services | Revenue share plus your services |
| Best if you want | Low-effort upside | A new offer for clients | Your own product |
Maturity assessments that open discovery conversations. ROI models that help a buyer make the case internally. Benchmark reports a client can publish as thought leadership. Lead qualification programmes for events and campaigns. Outcomes, blueprints and journeys that turn results into a plan the client can follow, and give you a reason to stay involved.
- 1Apply. Tell us about your firm, your clients and the model you're interested in.
- 2Meet the team. A short call to agree fit and the right partnership level.
- 3Onboard. You get sandbox access, enablement and help building your first experience.
- 4Launch. Take it to your first client, with us alongside you.
Partner questions
Something we haven't covered? We're happy to talk it through.
Referral partnership is free. Reseller and white-label partnerships include a platform fee, which we'll take you through on the first call.
Let's talk about partnering
Tell us a little about your firm and what you have in mind. We'll be in touch within two working days.